About the Author

Dr. Jen Fry (she/her) is a dynamic force in conflict resolution, leadership, and organizational culture. A TEDx speaker, Sports Geographer, and tech entrepreneur, she runs JenFryTalks, which challenges leaders to rethink conflict, not as a disruption, but as a powerful tool for transformation, and Coordle, which simplifies group travel and sports tourism. With a PhD in Sports Geography from Michigan State University, she brings unique insight into managing leadership, conflict, group dynamics, and team movement.

More about the book

In I Said No, Dr. Jen Fry takes the guilt and guesswork out of setting boundaries, saying no, and standing firm. With unflinching honesty, cultural insight, and a sharp sense of humor, she unpacks why so many high-achievers—especially women—struggle with conflict, and what it takes to reclaim your time, peace, and power.

This book isn’t about being mean. It’s about being clear. Whether you’re constantly overcommitted, afraid to disappoint others, or exhausted from being everything to everyone, I Said No gives you the tools to speak up, hold your line, and stop apologizing for taking up space.

It’s time to stop shrinking. Time to stop explaining. Time to say no—with a backbone and no regrets.